Growth is consistently ranked top of mind for many of today’s business leaders. However, growth initiatives do not always go hand in hand with contribution to a company’s bottom line. Price is too often used as an instrument to gain market share, unintentionally causing downwards price spirals and compromising chances of success. So if the plain pursuit of market share hurts the very core purpose of companies, which is to make profits, how do we develop a profitable growth strategy and pick and choose the right growth opportunities?
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Management
Understanding deserved market share to pick the right growth opportunities
